Zak Dychtwald is the founder and CEO of Young China Group, a think tank and consultancy with a focus on the emerging influence of China’s millennial generation on the marketplace, workplace, and international politics. In part 2, Zak discusses the emerging influence of China’s millennial generation on the marketplace, workplace, and international politics; how brands can be successful among the millennial and Gen-Z cohort; the major events that have shaped China’s millennials; the prevalence of conspicuous consumption in the life of the average 25 to 30-year-old in China; the makeup of a “good brand” in China today; and whether millennials in China are environmentally conscious and their focus on diversity, equity and inclusion. Enjoy!
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