Chloé Goncalves | Exfoliating China’s Cosmetics Industr‪y‬

For this episode of The Negotiation, I’m really excited to bring you a conversation I’ve been waiting almost a year to have, and now that she’s left Alibaba and joined L’Oreal, it really was the right time to talk with my friend, Chloé Goncalves. As their newly-minted Asia E-Commerce Manager, we naturally dove into the fascinating world of cosmetics in China. We talk about what types of cosmetics are most in-demand in China, the popularity of live streaming in the beauty space, cutting-edge marketing tactics for cosmetics that is particular to China, and why there are significantly more cosmetic consumers in China than there are in the West that is male. Enjoy.