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WPIC Marketing + Technologies’ CEO on China 618 Shopping Festival

Our co-founder and CEO Jacob Cooke appeared on Bloomberg Daybreak Asia to break down the results of 2023’s 618 Shopping Festival in China. You can watch the clip or read the edited transcript of the interview below. frameborder=”0″> Bloomberg: What are you expecting from this 618 shopping festival? Jacob Cooke: We’re not expecting GMV numbers […]

Who is Alibaba’s new CEO Eddie Wu and chairman Joe Tsai?

“Eddie Wu’s appointment as CEO shouldn’t come as a huge surprise. He co-founded Alibaba and played a key role on both the technology development and monetization of Taobao and Alipay,” Jacob Cooke, CEO of WPIC, an e-commerce tech and marketing firm that helps foreign brands sell in China, told CNBC. “His elevation to CEO of the group […]

Alibaba eyes full Cloud spinoff and IPOs for Cainiao, Freshippo

“The key question for Alibaba in 2023 is how far Chinese households will dip into the record savings they accumulated during the pandemic,” said Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, a Beijing based e-commerce consultancy.

Alibaba Logs 2 Percent Growth, Unveils Spin-off IPO Plans

“The key question for Alibaba in 2023 is how much Chinese households will dip into the record savings they accumulated during the pandemic,” said Jacob Cooke, chief executive officer and founder of WPIC, a Beijing-based e-commerce consulting agency.

Brand New Or Preloved? Gen Z Drives Surprising Boom In Second-hand Luxury In China

“The trend has been driven largely by the economic squeeze of the pandemic, with more people looking to sell their luxury goods for cash and luxury shoppers tightening their belts. Moreover, travel restrictions prevented Chinese luxury shoppers from going overseas to bypass the significant price gap for luxury goods between China and other markets like […]

How Temu Became The Number One Affordable Shopping App in Six Months Through NGM

Jacob Cooke, CEO of WPIC, an e-commerce consulting firm, said, “Temu is the real deal. It has rocketed in popularity and has become one of the most downloaded apps in the US, offering a range of product categories such as beauty, fashion, tools, pet supplies, and more. Temu is able to leverage PDD’s relationships with […]

China’s JD.com warns consumer confidence will take time to rebuild

Jacob Cooke, co-founder and CEO of WPIC Marketing + Technologies, an e-commerce consulting firm based in Beijing, said the subsidy programme was an aggressive investment aimed at increasing users. “JD.com’s subsidy campaign will attract more users to the platform and boost sales in the short-term,” he said. “However, it will hurt JD.com’s margins and possibly […]

China’s puffer jacket obsession

In recent years, the entry of luxury players into the market has also driven the demand for upgrades. Moncler and Canada Goose sell to educated Chinese consumers with a new understanding of the quality and price of puffers and parkas. “Young consumers increasingly want products that combine functionality with fashion, and as with other luxury […]

Shein Wages Court Battle Against Rival Shopping App Temu

Although Temu is still in its early days and will need to work hard to build trust with American consumers, analysts say that the shopping app has a competitive edge when it comes to offering cheaper prices and discounts — such as 20 percent off sitewide when it first launched. Additionally, Temu may have better […]