Although Temu is still in its early days and will need to work hard to build trust with American consumers, analysts say that the shopping app has a competitive edge when it comes to offering cheaper prices and discounts — such as 20 percent off sitewide when it first launched. Additionally, Temu may have better connections to low-cost product manufacturers in China, according to Jacob Cooke, CEO of China marketing agency WPIC, as cited by CNBC.
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