Andrew Sigfrids is the founder of ASIG Design, a multi-disciplinary architectural design firm specializing in the interior design of restaurants and coffee shops. We talk about his foray into the architectural and design space in China; the cost of construction in China vs what it is in the West; how designing for China combines all of owner, client and consumer preferences; and how selfies, yes selfies and being ‘Instagram worthy’, have made a tremendous impact on how Andrew designs spaces today. Enjoy!
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