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On today’s show, we talk with Rob Arthurs, President of Robert Arthurs International, an International matchmaking firm that specializes in matching International inquiries in the agricultural space to North American companies, and helps North American companies penetrate foreign marketplaces like China with their products. Rob focuses his efforts on what he calls Agri-food, and we discuss the struggles involved in this commerce niche, as well as the buying cycle in China, and why brands should look to enter China through one of the country’s 18 free trade zones.