Why China’s Influencers Are Losing Their Influence
Why China’s Influencers Are Losing Their Influence China’s love affair with influencers is starting to cool. This article originally ran in The Information on June 2, 2022. For years, the country’s internet users have been under the spell of online celebrities who promote all kinds of goods—makeup, automobiles, kitchen appliances—in livestreams, at times moving billions […]