We helped an industry-leading outdoor apparel brand custom-build a localized China e-commerce website.
Arc’teryx is a Canadian high-end outdoor clothing and equipment brand that is best known for its waterproof Gore-Tex shell jackets.
Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall e-commerce platform for completion of payment and delivery of products.
The goal was a fast-loading, localized, compliant site, hosted in China that offered customers a unique brand experience consistent with its premium product offering.
WPIC worked with Arc’teryx’s global and China teams to plan and create best-in-class design and layout, including parallax scrolling, striking, high-contrast photography and clean product presentation.
The site was optimized for mobile users with an easy-to-navigate structure and full screen product shots, as mobile shopping represented over fifty percent of all online retail in China.
The site was 100% China-friendly, meaning free of links to blocked sites, easily discoverable by Chinese search engines and optimized for the preferred China UX.
Extensive stress testing was performed to ensure identical mapping and all appropriate tags and 301’s were in place to maximize existing search engine performance.
To be hosted in China, an Internet Content Provider (ICP) license is required for compliance. WPIC collected, verified, processed and submitted all legal and licensing documentation from Arc‘teryx’s local and global teams and leveraged its relationships to expedite the process.
WPIC also set up and configured the client’s in market server, ensuring maximum uptime and fast load times. Chinalytics was installed for reliable and robust data collection, for use in optimized marketing campaigns.
A robust, user-focused and conversions-driven website was developed in a short timeline, ensuring the “go-live” was achieved in time for major shopping events, including Singles’ Day.
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