We helped a leading distributor of electronic components develop all the services a global enterprise need for a streamlined entity in China.
Arrow Electronics is an American company that specializes in electronic components and computer products.
Arrow Verical was pursuing an aggressive ‘land and expand’ China strategy and required a wide range of diverse enterprise services from one centralized source located in China.
Along with the Arrow and Verical stakeholders, WPIC Marketing + Technologies defined and developed an action plan and timeline, outlining procedures to set up legal, business, technical and marketing elements necessary for a streamlined, profit-generating entity.
WPIC developed complex digital architecture to ensure maximum security, as well as seamless and automated migration of data. IPSEC VPN, MySQL, Nagios monitoring, Arrow applications, production and translation servers were developed and deployed resulting in a robust China digital infrastructure.
WPIC managed legal proceedings to reclaim web assets, including a domain recovery process, as well as obtaining the ICP license required for hosting a website within China. Tax payment and receipt pathways were set up and audited to ensure compliance. Convenient payment gateways, such as Alipay, were set up to increase conversion rates.
In-China fulfillment was set up, including a cross-border legal policy, freight forwarding, and third-party logistics centers (3PLs). 3PLs and freight forwarders were identified, categorized, audited and approved by Verical stakeholder teams.
WPIC audited customer resource centres, trained new staff and a closed-loop tracking system was established to minimize lead loss. Regular cadence was set to: decide which SKUs could be fulfilled within China; identify high-demand products; and determine fulfillment speed, conversion rates and ultimately ROI. The WPIC team set up and audited lead management pathways, which included creation and validation of a 400 number and performance management system to closely track strengths and weaknesses. Onsite WPIC experts trained Verical teams in using Baidu marketing platforms.
WPIC’s PPC campaign was up and running quickly. Additionally, WPIC obtained business licenses, set up banking, payment pathways, a Baidu account, landing pages within China, and then collected and disseminated leads through a custom-built proprietary CRM system. Last, data was analyzed data with Chinalytics, WPIC’s web analytics tool.
The development and effective execution of these tactics allowed Verical to start generating leads and determine product demand and pricing strategies, influencing long-term strategy, as well as capturing revenue for short-term ROI.
We don’t just work with the biggest brands. Our clients include many small to medium-sized organizations, non-profits, and start-ups.
Just tell us what you want to achieve, and we’ll let you know how we can help you. You can also check out more of our work in Asia-Pacific.
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