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Guest: Chuk Besher

Partnerships, News Media, & eCommerce In Japan (Part 2)

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August 24, 2022

Episode Notes

In this episode of The Negotiation, we continue our interview with Chuk Besher, Executive Producer at 3Minute, the digital media arm of GREE, a Japanese internet media company that provides mobile social networking and mobile technology services.

We kick off part 2 by talking about Chuk’s experience as a news anchor for CNN Japan. We then delve into how foreigners can partner with Japanese companies or government bodies; what it’s like managing influencer marketing for 3Minute; best practices for entering the Japanese market; and what Chuk sees as the future of marketing in Japan.

Enjoy!

  • Topics Discussed and Key Points:
     Being a news anchor for CNN Japan
  • How foreigners can partner with Japanese companies or government entities
  • Managing influencer marketing for 3Minute
  • Best practices for entering the Japanese market
  • The future of marketing in Japan