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Guest: Jeff Daggett

30 Years Of Helping Iconic Global Brands Enter Japan (Part 2)

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August 3, 2022

Episode Notes

This episode of The Negotiation is part 2 of our conversation with Jeff Daggett, Founder and CEO of Aisonne.

As a refresher, Aisonne is a brand and retail development & management company offering brand, retail, hospitality, and licensing management services and representation in Japan and the United States. Since 2002, Aisonne has assisted a number of big-name retail brands such as Apple, Columbia Sportswear, Nordstrom, Shinjuku Takano, and NBC Universal. Jeff’s background includes over three decades of experience at leading global companies in the Asia-Pacific, specifically in investment banking, real estate, retail operations, merchandising, marketing, and general management.

We continue the conversation by discussing Jeff’s time leading Disney in Japan; growing Baroque Japan Limited; discussing the common mistakes made in Japan by foreign companies; how COVID impacted the Japanese retail market; technology-related trends that will shape Japan over the next decade, and wrap it up talking about Jeff’s personal venture into the world of olive oil as the founder of Green Valley Olive.


Topics Discussed and Key Points:

  • Leading Disney in Japan
  • Growing Baroque Japan Limited
  • Common branding mistakes made in Japan by foreign companies
  • How COVID-19 impacted the Japanese retail market
  • Technology-related trends that will shape commerce in Japan over the next decade
  • About Jeff’s olive oil manufacturer Green Valley Olive